Free tools help you find ideas. Pro helps you decide what the price requires you to believe.
Most investors do not need another feed of opinions. They need a repeatable way to move from market context to evidence, valuation, a written thesis, and a decision they can review later.
The real research problem
Finding a stock is easy. Knowing what would prove you wrong is the harder work.
Investors often assume the solution is more information: another screen, another opinion, another AI summary, another price target.
But information is not the same as a decision process.
A persuasive story can make almost any stock sound attractive. The discipline begins when you write down the assumptions, test what the current price already requires, build the strongest opposing case, and decide what evidence would invalidate the thesis.
That is the difference between collecting research and building an evidence trail.
The free StockMags tools help you discover and examine ideas. Pro is for the investor who wants to preserve the reasoning, revisit it later, and see whether the original decision still deserves confidence.
Know exactly what is free—and what belongs in Pro.
Not sure which fits? Start free if you want to try the research tools and keep a journal in one browser. Choose Pro if you need private records across devices, thesis-version history, and valuation work in one account. Think of the free journal as a notebook kept in this browser; Pro is the research workspace you sign into and revisit.
StockMags Research Tools
- EPS fair value and 10-year DCF calculators
- Fund overlap and comparison of up to 20 symbols using your CSV files
- Market Pulse and sector context
- Stock Scanner and Stock Analyzer
- Income Strength Scanner
- Earnings Watch and Activity Radar
- Trade of the Week research
- Browser-based Decision Journal
- CSV and JSON journal export
StockMags Pro
- Discounted cash flow valuation
- Reverse DCF with price-implied FCF growth
- Bear, base, and bull TAM scenarios
- Private account-based records across devices
- Up to 25 thesis versions with restoration
- Pro watchlist and review-date dashboard
- Side-by-side comparisons and printable summaries
- Expanded CSV/JSON exports and Deep Dive prompt
Free versus Pro at a glance
The dividing line is not “good” versus “useless.” Free supports individual research. Pro preserves and strengthens the repeatable system.
| Capability | Free | Pro |
|---|---|---|
| Public market and stock tools | Included | Included |
| Decision journal | Browser storage | Private account storage |
| DCF valuation | Free 10-year calculator; manual inputs and local export | Valuation within the account-based decision workspace |
| Fund overlap and growth of $10,000 | Free CSV tools; up to 10 funds or 20 comparison symbols | Same public Research Lab tools |
| Reverse DCF | Not included | Included |
| TAM scenarios | Not included | Included |
| Thesis-version history | Current record only | Up to 25 versions |
| Cross-device records | Not included | Included when signed in |
| Comparisons and exports | Core comparison + CSV/JSON | Valuation comparison + summaries + expanded exports |
| Personalized investment advice | Never included | Never included |
Start with the free research stack.
Each tool answers a different question so one headline or persuasive stock story does not control the entire decision.
Market Pulse
Start with the broader market environment.
Check Market Pulse →Sector Laggard Watchlist
Find potential catch-up candidates inside stronger areas.
View the watchlist →Stock Scanner
Narrow a large market into a focused research list.
Open the scanner →Stock Analyzer
Review a ticker through a consistent framework.
Analyze a stock →Income Strength
Compare income candidates with the StockMags framework.
Research income stocks →Decision Journal
Record the evidence, opposing case, risks, and invalidation.
Open the free journal →What StockMags Pro does not currently claim
Clear limits protect trust. The present product does not include:
- Automatic brokerage connections, order transmission, or copy trading
- Personalized recommendations or guaranteed outcomes
- Licensed options-flow, dark-pool, or GEX feeds
- Automatic verified 20-year company financial statements
- Institutional or real-time data that the current Marketstack plan does not license for this use
Those features will not be advertised as live unless the data rights, cost, compliance, and customer demand support them.
The StockMags decision path
What does a repeatable stock research workflow look like?
Start with one company you want to understand. Give every assumption a source, a reason, and a date to revisit.
1. Separate facts from assumptions
Record the business, cash flow, debt, and risks using current company filings. Label your own growth assumptions separately so a projection never becomes a reported fact in your notes.
2. Test more than one case
Use DCF, reverse DCF, and bear, base, and bull scenarios to examine how different assumptions change the result. A model output depends on its inputs; it is not a forecast or a promise of fair value.
3. Leave a reviewable record
Save the thesis, the strongest opposing case, what would change your view, and a review date. When new information arrives, compare it with what you originally believed before revising the record.
A practical example: you like a company’s product but are unsure whether its valuation leaves room for slower growth. Write down the source and date of the financial figures. Model a range of assumptions rather than selecting the result you want. Use reverse DCF to examine the growth implied by your inputs and the current price. Then record the evidence that would make you revisit the thesis. This example explains a research process, not a recommendation to buy a security.
The SEC’s guide to researching investments with EDGAR explains how to find company reports, including annual and quarterly filings. Keep those primary documents beside your model. StockMags does not replace them or verify every input for you.
The cost of leaving your research scattered
You finish a promising research session. Weeks later, you remember the conclusion but cannot find the assumptions, the source, or the reason you set it aside.
That gap can mean repeated research, version confusion, or a decision you cannot fairly review. An unwritten thesis also makes it harder to tell whether new evidence changed your mind or whether you simply forgot the original reasoning. These are process costs. No one can honestly promise that buying software will prevent a loss or produce a return.
The price of Pro is $99 for 12 months. The reason to pay is the convenience of its listed valuation tools, account-based records, thesis history, and review workflow. If your existing spreadsheet and notes already do this well, keep using them. If you only need a place to begin recording decisions, the free Decision Journal is a practical starting point; export your records because its storage is browser-based.
Is Pro a useful next step for you?
- Consider Pro when you regularly revisit several companies, want to compare assumptions, and need records available when signed in across devices.
- Start free when you are still learning the research routine or only need a basic journal. Build the habit before paying for a broader workflow.
- Review the offer first if you need automated data, brokerage execution, personalized advice, or signals. Those are outside the current product’s stated scope.
You can improve your process today without making a trade. Document one thesis, keep its sources, and set a review date. Choose Pro if its specific tools make that routine easier to maintain.
Turn research into a decision you can revisit.
Get 12 months of protected StockMags Pro access for $99. Your account unlocks the member workspace after payment, and renewal is manual—not an automatic recurring charge.
Get founding annual accessFree and Pro questions
Is StockMags Pro available for purchase now?
Yes. Founding annual access is $99 for 12 months. Enter your email at checkout or sign in. For a new customer, WooCommerce creates the StockMags account automatically so payment can unlock the protected workspace.
Will the free tools disappear?
No. The public research tools and browser-based Decision Journal remain the free starting point.
Why is Pro sold as annual access?
Annual manual renewal keeps the founding offer simple and avoids an automatic recurring charge. Purchase another annual term only when you want to extend access.
Does Pro tell me what to buy?
No. It organizes evidence, valuation assumptions, opposing cases, and review rules. The investor remains responsible for every decision.
For education and research organization only. StockMags does not provide individualized investment advice, recommend buying or selling any security, guarantee data accuracy, or guarantee an investment outcome. Verify important figures with primary filings and qualified professionals when appropriate.
